What Type of Video Content Should I Create for My Business?

Elite Media Empire
Apr 15
4 min read

In 2025, video content is no longer optional—it’s essential. But if you're asking yourself, "What kind of video should I be making for my business?"—you’re not alone. With so many formats to choose from, it can be overwhelming to know where to begin.

The truth is, not all video content is created equal. Different types of videos serve different purposes, and choosing the right mix can make a huge impact on your brand’s visibility, engagement, and bottom line.

Let’s break down five powerful types of video content you should be using—and why each one matters.

🎓 1. Explainer Video Content: Simplify the Complex and Increase Conversions

Explainer videos are short, informative videos designed to break down complex ideas into something quick and easy to understand. They’re especially valuable if your product or service isn’t immediately intuitive.

These videos have become a cornerstone of digital marketing strategies for a reason:

96% of people say they’ve watched an explainer video to learn more about a product or service.
Businesses that use explainer videos on their landing pages have seen conversion rates increase by up to 80%.

Explainer videos are perfect for:

Tech startups
SaaS companies
Financial services
Medical or legal industries

💡 Pro Tip: Keep it under 2 minutes and focus on solving one specific problem your audience faces.

🎥 2. Product Demos & Tutorials: Build Trust Through Clarity

Want to help customers feel more confident in their purchase decisions? Product demos and tutorials do exactly that. They show your audience how your product works in real-life scenarios, answer common questions, and demonstrate value before the sale.

Stats to consider:

81% of people have been convinced to buy a product or service by watching a brand’s video.
YouTube is the #1 platform for “how-to” content, with billions of searches monthly.

These videos help reduce buyer hesitation and can also double as support tools for existing customers.

🔧 Ideal for:

E-commerce brands
Tech products
Service providers
Educational platforms

🎯 Encouragement: These videos don’t have to be flashy—just clear, honest, and focused on helping your customer succeed.

💬 3. Customer Testimonials & Case Studies: Show Real Results

Customer testimonial videos are among the most persuasive tools in your marketing arsenal. They provide social proof—proof that your business delivers results from people who’ve experienced it firsthand.

Why they matter:

88% of consumers trust user reviews and testimonials as much as personal recommendations.
Case study videos can lead to 34% higher conversions compared to other forms of content.

Testimonial and case study videos help:

Build credibility
Remove doubts and objections
Highlight your business’s real-world impact

📢 Suggestion: Interview your most enthusiastic clients, ask them about the challenges they faced, and how your business helped them succeed.

🎬 4. Behind-the-Scenes Videos: Humanize Your Brand

Customers crave authenticity. In an era of AI-generated content and polished ad campaigns, behind-the-scenes videos feel fresh and genuine. They offer a transparent look into your company culture, team, and day-to-day operations.

Here’s what they do:

Increase relatability
Strengthen emotional connection
Build long-term loyalty

Examples include:

A “day in the life” of your team
Office tours
Company events
Meet-the-team features

📈 Stat to note: Brands that focus on storytelling see 22x more engagement than those who don’t.

🤝 Encouragement: You don’t need a script—just be real. Show people who you are and what you stand for.

🔴 5. Live Videos: Engage in Real Time

Live video continues to thrive in 2025, offering unmatched levels of interaction and authenticity. Going live gives you the opportunity to connect with your audience in real time—answering questions, sharing updates, and building community.

The data speaks for itself:

Viewers watch live videos 3x longer than pre-recorded ones.
Live video produces 6x more interactions on platforms like Facebook and Instagram.

Final Thoughts: Build a Well-Rounded Video Strategy

The most successful brands don’t rely on just one type of video—they blend formats to create a content ecosystem that informs, engages, and converts.

Here’s a simple framework to get started:

Video Type	Goal	Ideal Placement
Explainer Video	Educate & Convert	Landing pages, homepage, email
Product Demo / Tutorial	Build Trust & Demonstrate Value	YouTube, website, social media
Testimonial / Case Study	Provide Social Proof	Sales pages, proposals, LinkedIn
Behind-the-Scenes	Build Brand Personality & Loyalty	Instagram, TikTok, Stories
Live Video	Engage & Interact in Real-Time	Facebook, Instagram, YouTube, LinkedIn

At Elite Media Empire, we help businesses like yours create purposeful, high-impact video content that delivers real results. From script to screen, we bring your brand’s message to life in a way that resonates with your audience and builds long-term success.

Ready to Turn Your Vision into Video?

Let’s talk about your goals, your audience, and the stories you want to tell.Book a free strategy session today at elitemediaempire.com—and let’s start creating content that works for your business.

Contact Elite Media Empire